- Volkswagen is comprehensively advancing its "In China, For China" strategy around three strategic focuses: a new energy vehicle offensive with flexible powertrain solutions, a clear and distinct joint venture positioning, and "Volkswagen Human-Centered Technology".
- The new energy vehicle offensive covers a variety of electrified powertrains: In 2026, Volkswagen will launch 13 new energy vehicles in China; by 2029, this number will exceed 30. This is the largest product offensive in the history of the Volkswagen brand.
- Clear and distinctive joint venture positioning: Volkswagen's three joint venture partners in China have a unified brand tone, but also meet different user needs with distinct personalities and styles.
- Upcoming new models include: Volkswagen Anhui ID.UNYX 08, SAIC Volkswagen ID. ERA 9X, and FAW-Volkswagen ID. AURA series.
- "People-oriented Technology": A perfect blend of German craftsmanship and local innovation, tailor-made for Chinese users.
- Dr. Robert Cisek, CEO of Volkswagen Passenger Cars China, said: “Volkswagen is fully committed to leveraging the vibrant innovation ecosystem in China, and is steadily moving from strategic planning to strategic delivery, transforming the ‘In China, For China’ strategy into readily available products and scalable technologies. By 2027, new energy vehicles will account for more than half of our overall product portfolio.”
[March 16, 2026, Beijing]
Volkswagen is making great strides into the full delivery phase of its "In China, For China" strategy. Starting with the Volkswagen Anhui ID.UNYX 08, SAIC Volkswagen ID. ERA 9X, and FAW-Volkswagen ID. AURA series, Volkswagen will launch its largest product offensive in China to date: in 2026, Volkswagen will introduce 13 new energy vehicles in China, covering pure electric, plug-in hybrid, and range-extended electric powertrains; by 2029, the number of new energy vehicles will exceed 30. In this product offensive, Volkswagen will maintain a unified brand identity while tailoring an efficient and distinctive product lineup to meet the diverse needs of consumers. Each new car will incorporate design concepts specific to China and "Volkswagen Human-Centered Technology"—Volkswagen's technological hallmark that combines German craftsmanship with local innovation.
Dr. Robert Cisek, CEO of Volkswagen Passenger Cars China, stated: “Volkswagen is fully committed to leveraging the vibrant innovation ecosystem in China, moving firmly from strategic planning to strategic delivery, transforming the ‘In China, For China’ strategy into accessible products, scalable technologies, and a trustworthy everyday mobility experience. This strategy becomes even more tangible with the upcoming all-electric Volkswagen ID.UNYX 08, the extended-range ID. ERA 9X, and the ID. AURA series built on the CEA architecture. By 2027, new energy vehicles will account for more than half of our overall product portfolio.”
Meeting the Ever-Changing Demands of the Chinese Market with Flexible and Diverse Powertrain Solutions
In the Chinese market, known for its speed and diversity, Volkswagen actively responds to evolving market demands through advanced and flexible powertrain solutions. From pure electric vehicles with a range exceeding 700 kilometers to range-extended vehicles with a combined range exceeding 1000 kilometers, and plug-in hybrid vehicles suitable for daily zero-emission travel with a pure electric range of up to 200 kilometers, its new energy product lineup comprehensively covers all aspects of electrification. With this robust offensive in new energy vehicles, Volkswagen plans to increase the proportion of new energy vehicles in its entire product lineup to more than half by 2027.
This product offensive will be fully launched in 2026. Following the debut of the Volkswagen ID.UNYX 08, Volkswagen Anhui will launch three new pure electric models; starting with the ID.UNYX 08, SAIC Volkswagen will launch six new models, four of which are ID. ERA series products, covering various electrification powertrain forms; FAW-Volkswagen will add four new new energy models, including two new models in the ID. AURA series.
Diverse Styles, One Volkswagen
Meanwhile, Volkswagen is transforming its rich powertrain options into a diverse product portfolio across its joint ventures, perfectly aligning with the vibrant lifestyles of its users. FAW-Volkswagen focuses on the diverse and wide-ranging travel scenarios of family consumers, offering product choices covering various powertrain forms; SAIC Volkswagen has created a full-range product matrix including gasoline, pure electric, plug-in hybrid, and range-extended electric vehicles, balancing comfort, reliability, and multi-scenario applicability; Volkswagen Anhui focuses entirely on pure electric vehicles, creating a brand-new experience for the new generation of digitally-savvy young users.
The clear naming strategy for new energy vehicles further highlights the distinct styles of each joint venture. FAW-Volkswagen's ID. AURA series strives to create a warm and welcoming travel atmosphere for every individual and family user, bringing Volkswagen's intelligent connected mobility to various market segments; SAIC Volkswagen's ID. ERA series symbolizes a new era in its new energy vehicle offensive, highlighting its progressive and pioneering spirit; while Volkswagen Anhui's pure electric ID. ERA series, based on modern life and centered on self-expression, makes travel user-centric, allowing users to travel freely. The unified "ID." prefix signifies intelligent design, product identity, and cutting-edge technology, ensuring the brand's essence remains clear and consistent. Volkswagen, together with its joint venture partners, uses a unified brand tone to create aesthetic designs and cutting-edge technologies that meet diverse needs.
Volkswagen unveils a series of innovative technologies, including 800V, range-extended powertrain, and a China-specific CEA electronic and electrical architecture, to power its upcoming new model
. As the ID.UNYX 08, the first fully connected, full-size all-electric SUV in its class, the ID.UNYX 08 achieved its development and launch in just 24 months, showcasing true "China speed." The ID.UNYX 08's debut marks the full-scale launch of Volkswagen's product offensive. This new flagship model features a refreshed design language, integrating cutting-edge intelligent technology with superior driving quality. It is equipped with an industry-leading enhanced Level 2 driver assistance system based on a vision-based solution, boasting top-tier computing power, advanced AI capabilities, and OTA online upgrade functionality, providing users with a seamless end-to-end intelligent travel experience. As Volkswagen's first model built on an 800V architecture, the ID.UNYX 08 offers a maximum all-electric range of 730 kilometers (CLTC). Its high-performance 800V silicon carbide electric drive system supports DC fast charging, with a peak power of 315 kW, allowing for up to 150 kilometers of range to be added in just 5 minutes.
Stefan Timmermann, CEO of Volkswagen (Anhui) Digital Sales and Service Co., Ltd., stated: “The ID.UNYX 08 is the flagship model in Volkswagen’s powerful product offensive, perfectly blending German craftsmanship with local innovation. It inherits unparalleled German driving control and quality while incorporating leading digital and driver assistance technologies, precisely addressing the travel needs of young Chinese families today.”
The ID. ERA 9X, Volkswagen’s first full-size extended-range SUV, features a highly distinctive modern aesthetic design, emphasizing comfort, superior quality, and advanced functionality. The industry-first Smart Surface Magic Screen uses hidden display technology, transforming the ID. ERA 9X into an intelligent partner for every journey. Industry-leading dynamic zero-gravity seats ensure comfort and safety, providing just the right amount of safety protection in critical areas and can be used while driving. The ID. ERA 9X is a range extender built on Volkswagen's proven EA211 engine. With the support of technologies such as VTG variable geometry turbocharger and deep Miller cycle, it achieves a perfect balance between performance and energy efficiency.
Fu Qiang, Executive Vice President of Sales and Marketing at SAIC Volkswagen and General Manager of Shanghai SAIC Volkswagen Automotive Sales Co., Ltd., stated: “The ID. ERA 9X is the opening piece of the ID. ERA series, marking our official entry into the high-end extended-range market. As Volkswagen's first flagship extended-range model, the ID. ERA 9X brings numerous industry-first and class-leading features, including the Smart Surface Magic Screen, dynamic zero-gravity seats, and Gentle Breeze air conditioning. SAIC Volkswagen, based on its German quality heritage and local innovation, and driven by the agile and efficient 'China speed,' brings unimaginable Volkswagen experiences to Chinese families.”
Furthermore, the ID. AURA series will also debut later in 2026, bringing intelligent connected vehicles to the compact car segment.
Wang Shengli, Deputy General Manager of FAW-Volkswagen (Commercial), Party Secretary and General Manager of FAW-Volkswagen Sales Co., Ltd., said: "Standing at the forefront of the transformation, FAW-Volkswagen officially launched the new energy product series ID. AURA. ID. AURA integrates German craftsmanship and Chinese wisdom, and with the new CEA architecture, new intelligent technology, new electric drive technology, and new design DNA, it opens a new era of FAW-Volkswagen's intelligent electric 2.0."
Volkswagen's "Human-Centered Technology" Perfectly Blends German Craftsmanship with Local Innovation
As the "In China, For China" strategy continues to deepen, Volkswagen's new technologies for next-generation intelligent connected vehicles are gradually taking shape. "Human-Centered Technology" embodies the brand's commitment to Chinese users, integrating cutting-edge technology into every model with superior technology and software integration capabilities, while remaining steadfast in its commitment to safety, quality, and reliability.
Adhering to this philosophy, Volkswagen's "Cloud Architecture" serves as the core framework, fully empowering the next generation of "user-defined" vehicles. Based on this, "Cloud Driving" was born, deeply integrating advanced driver assistance systems, AI-powered vehicle dynamic control, diversified and efficient powertrains, and Volkswagen's decades of driving experience to interpret a dynamic and human-centered intelligent driving concept. As another core technology area of the "Cloud Architecture," the "Cloud Cockpit" reshapes the interior space into a natural extension of living space, integrating Volkswagen's profound expertise in in-vehicle ergonomics, health, and safety, and delivering innovative experiences through software-defined functions.
Volkswagen (China) Technology Co., Ltd. Drives Volkswagen's Continuous Innovation at "China Speed"
As Volkswagen's largest R&D center outside Germany, Volkswagen (China) Technology Co., Ltd., located in Hefei, is a core driving force behind the "In China, For China" strategy. From platform architecture and battery systems to software integration and rigorous verification, the R&D center possesses comprehensive technological R&D capabilities, providing strong technical support to Volkswagen's three joint ventures in China. As an innovation hub, it brings together approximately 3,000 experts who are accelerating a series of important innovation projects for the Chinese market, including the development of new energy and intelligent connected vehicles. Including joint ventures, Volkswagen's R&D team in China exceeds 7,000 people, making it one of Volkswagen's largest global innovation ecosystems.
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