On March 31st, FAW-Volkswagen held its Spring New Product Launch Conference in Xiamen, themed "Volkswagen's Choice: The First Choice for the People." Building on 35 years of experience in the Chinese market, the all-new Sagitar S, the all-new Tavendor, and the Magotan 35th Anniversary Edition were officially launched, while the Magotan PHEV and Tayron L PHEV also made their debut. These five models cover mainstream segments of the gasoline and plug-in hybrid markets, as well as sedans and SUVs, showcasing FAW-Volkswagen's commitment to quality and its leadership in the industry with an unprecedented product lineup. FAW-Volkswagen also simultaneously launched the "Volkswagen Choice: 9-Year Companionship" exclusive commitment, offering nine benefits—"three responsibilities, three lifetime benefits, and three free services"—covering the entire lifecycle of customer vehicle ownership and delivering a worry-free travel experience that exceeds expectations.
Four major families unveil five new models.
Rooted in 35 years of automotive expertise and focusing on the diverse travel needs of its users, FAW-Volkswagen has launched a series of new star products. The four flagship models – Sagitar, Magotan, Tayron, and Tavendor – have been upgraded, with five new models making a stunning debut. This accelerates the implementation of FAW-Volkswagen's "Hybrid and Intelligent" strategic layout, providing customers with richer and more reliable travel options.
Over the past 20 years in China, the Sagitar has undergone four generations of evolution and earned the trust of 4.5 million customers. It is the only model to have been a bestseller for 20 years and still achieves monthly sales of over 20,000 units. At this spring new product launch, the Sagitar family welcomes a new member—the all-new Sagitar S, starting at 79,800 yuan. With its all-around strength in "virtue, intelligence, performance, and aesthetics," it brings a brand-new experience to customers.
While the Sagitar family continues to lead the quality standards of national family sedans, the Tavendor family has also been upgraded again. The all-new Tavendor, a "hardcore and powerful five-seater SUV," has been launched, with the 450 AWD flagship priced at 266,900 yuan and the 450 AWD Supreme at 246,900 yuan. With its unique "ultra-wide body" presence, the powerful 2.0T engine, the spacious interior of a "five-seater king, the widest king-size bed," and the leading end-to-end highway navigation NOA in the gasoline segment, the all-new Range Rover meets the all-scenario travel needs of a wide range of customers.
This year marks the 35th anniversary of FAW-Volkswagen, and several 35th anniversary commemorative models will be launched successively throughout the year. Among them, the Magotan 35th Anniversary Edition is making a grand debut at 179,900 yuan, equipped with a 15-inch central control screen, a passenger entertainment screen, a 360° panoramic imaging system, and other features, meeting the high-quality needs of gasoline car customers with classic German engineering and advanced product capabilities.
The Sagitar and the Magotan family have been refreshed, and FAW-Volkswagen's flagship family continues to evolve and iterate. At this spring new product launch, the Magotan PHEV and Tayron L PHEV made their debut and will be launched in the second quarter of this year. With their top-notch energy efficiency and intelligent features, they will bring more families efficient, safe, and diverse new travel options.
Nine commitments demonstrate our commitment; a full tank of fuel and generous gifts pave the way for a better future.
As a benchmark joint venture with 35 years of experience and a customer base of over 30 million, FAW-Volkswagen leverages its strong capabilities and comprehensive service system to transform rigorously selected quality into long-term companionship, bringing customers the unique certainty of a major manufacturer. At this launch event, FAW-Volkswagen also unveiled its exclusive "Volkswagen Select 9-Year Companionship" commitment, based on nine promises including "three responsibilities, three lifetime commitments, and three free services," providing customers with reliable protection throughout the entire product lifecycle, demonstrating the responsibility and commitment of a leading brand with utmost sincerity.
The newly launched PHEV models exclusively enjoy the "9-Year Companionship, Three-Tier Responsibility" service. For any spontaneous combustion, excessive battery degradation, or powertrain quality issues caused by the quality of the three core electrical components (battery, motor, and electronic control system), the manufacturer will take full responsibility. In extreme cases, a free replacement vehicle or battery will be provided, completely eliminating any concerns about vehicle ownership. The gasoline SUVs enjoy the "9-Year Companionship, Three Lifetime Benefits," offering a lifetime warranty on the entire vehicle, lifetime roadside assistance, and a lifetime warranty on original parts, ensuring peace of mind and maintaining the vehicle's value. All models also enjoy the "9-Year Companionship, Three Free Services," providing a free loaner vehicle, door-to-door vehicle pick-up and delivery, and vehicle health checks during the repair period, comprehensively upgrading the service experience.
While ensuring safe and worry-free vehicle use, FAW-Volkswagen is also concerned about customers' daily travel costs. In response to persistently high fuel prices, FAW-Volkswagen is offering a limited-time "Spring Full Tank Start Gift" for all its Volkswagen brand gasoline vehicles. From April 1st to 30th, customers who place an order for a gasoline vehicle can redeem a fuel card for just 1 yuan, allowing them to enjoy a full tank of fuel and embark on a wonderful spring journey.
35 years of craftsmanship forging quality, continuous evolution ushering in a new journey
Behind the dazzling all-star lineup and the nine commitments to ensure peace of mind lies FAW-Volkswagen's unwavering dedication to craftsmanship and quality over the past 35 years. From solid materials to exquisite craftsmanship, from rigorous testing to full-cycle service, FAW-Volkswagen integrates the "invisible Volkswagen Selection" standard throughout the entire process of vehicle manufacturing and service, solidifying the brand's foundation with its core strength while continuously leading the industry in raising standards.
In terms of materials, FAW-Volkswagen only uses high-quality German components that can withstand crashes and heavy build-up. The thickness of the vehicle's sheet metal and the proportion of high-strength steel are industry-leading, and the cage-like body structure provides customers with a robust "steel skeleton," achieving the industry's highest level of structural engineering. The interior uses environmentally friendly, low-emission materials, ensuring a healthy cabin environment. From a "steel skeleton" to a "healthy cabin," FAW-Volkswagen's rigorous material selection is evident in every unseen detail.
In the manufacturing process, FAW-Volkswagen continuously raises the bar with its carefully selected and exquisite craftsmanship: it was the first to be equipped with the world's most advanced 9,100-ton servo press line, which comprehensively improves the accuracy and stability of the vehicle body dimensions; it was the first in China to adopt laser welding technology, with a welding process of nearly 15 meters per vehicle, far exceeding the industry average; and it was the first in China to apply cavity wax injection anti-corrosion technology on a large scale, with a 12-year long-term anti-corrosion commitment that continues to lead the industry standard.
In its product verification system, FAW-Volkswagen employs stringent standards, conducting 10,000 verification tests to eliminate any possibility of failure. This ranges from 100,000 fatigue opening and closing tests on car doors—a standard that has led the industry for 35 years—to industry-leading vehicle durability testing exceeding 10 million kilometers. It also includes thousands of component tests and hundreds of vehicle crash tests before new car launches, and over 300 safety tests on power batteries that are not covered by national standards. FAW-Volkswagen ensures customer safety with the highest industry standards, while simultaneously making its corporate standards an industry consensus.
Quality stems from rigorous refinement; trust comes from comprehensive support. FAW-Volkswagen provides convenient and professional services to customers through its nationwide network of thousands of service outlets and 23,000 professional technicians. Furthermore, through the industry's largest spare parts warehousing system, it ensures a sufficient supply of original equipment parts for up to 10 years after a model's production ceases, guaranteeing customers worry-free driving throughout their journey.
To meet the diverse needs of its customers, FAW-Volkswagen has never stopped upgrading its technology while maintaining its rigorous quality standards. From the EA211 1.5 TSI Evo2 to the fifth-generation EA888, FAW-Volkswagen's engine technology has been continuously iterated. Meanwhile, in the field of intelligent technology, FAW-Volkswagen was the first joint venture to offer cross-level memory parking and was also the first to equip its gasoline vehicles with end-to-end high-speed navigation NOA and a four-screen interconnected intelligent cockpit, achieving a comprehensive leap in intelligent technology.
For 35 years, FAW-Volkswagen has been committed to quality and innovation, continuously leading the high-quality development of China's automotive industry and becoming the preferred choice for Chinese consumers. Looking to the future, FAW-Volkswagen will continue to uphold "customer-centric long-termism and altruism," firmly advance its "hybridization and intelligent transformation" strategy, and safeguard countless families with rigorously selected quality, cutting-edge technology, and attentive service, becoming a trusted partner in this era.
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