Volkswagen showcased the ID. UNYX 08, ID. ERA 9X, and ID. AURA T6 at its brand night event, completing the first phase of its largest-ever product offensive.

• Volkswagen has fully launched its "In China, For China" strategic delivery model, and will introduce 13 new energy models in 2026 to respond to the trust and expectations of Chinese users.
• The joint ventures each have their own unique product portfolio, but they all come together under the Volkswagen brand: Volkswagen Anhui's ID. UNYX 08 and SAIC Volkswagen's ID. ERA 9X started pre-sales in March, and FAW-Volkswagen's ID. AURA T6 will make its debut at the Beijing Auto Show.
• Renowned actress Xin Zhilei has become Volkswagen's new brand ambassador and the first user of Volkswagen's new generation of intelligent connected vehicles.
• Thomas Schäfer, CEO of Volkswagen Passenger Cars, said: “We are launching one of the largest product offensives in the brand’s history. In China—our largest single market and a strategic hub that sets the trend for the global automotive industry—we will launch more than 30 new energy vehicles by 2029.”
• Dr. Robert Cisek, CEO of Volkswagen Passenger Cars China, said: “When German craftsmanship meets local innovation, collaboration becomes a competitive advantage. With a firm commitment to electrification, flexible powertrain configurations, and a diversified product portfolio, Volkswagen perfectly blends global trust with the scale advantage of deep localization.”

[April 8, 2026, Beijing] Volkswagen's journey in China began with trust—a bond built over four decades and rooted in the trust of more than 47 million customers. This trust is both a responsibility and a driving force. Today, Volkswagen is responding to this expectation with resolute action. At its brand night event on April 8, Volkswagen articulated its leap from "catching up" to "leading"—not only keeping pace with the rapidly changing market but also demonstrating a clear ambition to lead the industry. Adhering to its "In China, For China" strategy, Volkswagen is translating its long-term vision into concrete actions: launching a full-scale offensive in new energy vehicles, creating a clearly differentiated product matrix for its joint ventures, and implementing a technology roadmap centered on real user value. These efforts collectively signify that Volkswagen is moving from strategic planning to large-scale, rapid delivery.

Thomas Schäfer, CEO of Volkswagen Passenger Cars, said: “Volkswagen operates in 150 markets across all continents, winning the trust of millions of customers. Today, we are more focused than ever on regional strategies to solidify our global foundation. That’s why we are launching one of the largest product offensives in the brand’s history. In China—our largest single market and a strategic hub that sets the trend for the global automotive industry—we will launch more than 30 new energy vehicles by 2029.”

Dr. Robert Cisek, CEO of Volkswagen Passenger Cars China, added: “In China, over 47 million customers place their hopes and trust in us: we have always been proactive in leading the innovation of mobility and are constantly evolving with changing customer needs. When German craftsmanship meets local innovation, collaboration translates into a competitive advantage. With a firm commitment to electrification, flexible powertrain configurations, and a diversified product portfolio, Volkswagen perfectly blends global trust with the scale advantages of deep localization.”

Volkswagen is driving its "In China, For China" strategy with the largest product offensive in the brand's history. In 2026, Volkswagen will launch 13 new energy vehicles, covering pure electric, plug-in hybrid, and range-extended powertrains—a number that will increase to over 30 by 2029. This product offensive is built on three pillars: flexible powertrain solutions, a clear differentiated strategy for joint ventures, and Volkswagen's human-centric technology.

By 2027, new energy vehicles, encompassing various powertrain types, will account for more than half of Volkswagen's product portfolio.

Leading this product offensive are three all-new models, each demonstrating Volkswagen's commitment to innovative and accessible electric mobility. At the brand's night event, FAW-Volkswagen's all-new ID. AURA T6 made its debut. Based on Volkswagen's locally developed Electronic and Electrical Architecture (CEA), this model brings enhanced Level 2 assisted driving and continuous OTA upgrades to the compact SUV segment, making intelligent mobility accessible to a wider range of users. This new model will make its first public appearance at the 2026 Beijing Auto Show.

The Volkswagen ID. UNYX 08 is Volkswagen's first full-size all-electric intelligent SUV built on an 800-volt architecture, boasting a range of up to 730 kilometers (CLTC). Its super-fast charging can add 150 kilometers of range in just 5 minutes. Pre-sales for this model began on March 26th, with a pre-sale price ranging from RMB 239,900 to RMB 299,900, and it is scheduled to officially launch on April 16th.

The ID. ERA 9X is Volkswagen's first full-size range-extended SUV, boasting a pure electric range of over 400 kilometers (CLTC) and a total range of over 1,600 kilometers (CLTC). It is powered by Volkswagen's proven EA211 engine. This new range-extended model began pre-sales on March 30th, with a pre-sale price ranging from RMB 329,800 to RMB 379,800, and is scheduled to officially launch on April 25th.

By offering comprehensive electric mobility solutions, Volkswagen ensures that every customer can find a product that suits their individual lifestyle—from long-range all-electric vehicles to efficient plug-in hybrids, and versatile range-extended electric vehicles that offer both pure electric driving confidence and extended-range capability. Driven by this strong offensive in new energy vehicles, Volkswagen plans to increase the proportion of new energy vehicles to more than half of its product portfolio by 2027.

Distinctive product portfolios from joint ventures, all under the same Volkswagen brand.

Volkswagen's three joint ventures in China work together under a unified brand image to create an efficient and distinctive product matrix that precisely meets the needs of different users.

Volkswagen Anhui launched the all-electric ID. UNYX series, designed specifically for young, ambitious users. With its all-electric drive and focused design, the ID. UNYX series showcases a bold personality, designed around modern lifestyles and self-expression. In 2026, the ID. UNYX series will bring three new models to Chinese consumers.

SAIC Volkswagen has brought together a variety of powertrain options into a complete product lineup – from flexible plug-in hybrids and multi-functional range-extended electric vehicles to pure electric mobility. The ID. ERA series has ushered in a new era of expansion for new energy vehicles, symbolizing progress and forward momentum. This year, SAIC Volkswagen will launch six new energy vehicles, four of which are from the ID. ERA series, covering various electrification options.

FAW-Volkswagen empowers consumers with a diversified product portfolio, encompassing reliable gasoline vehicles, intelligent and well-balanced plug-in hybrid models, and intelligent pure electric vehicles. The ID. AURA series creates a warm and comfortable cabin atmosphere for families, ushering in a new era of intelligent connected mobility. In 2026, FAW-Volkswagen will launch four new energy vehicles, two of which will be from the ID. AURA series.

Across its three joint ventures, the Volkswagen brand has consistently maintained a unified image. The common "ID." prefix in the model names of all joint ventures signifies intelligent design, brand identity, and forward-looking technology, ensuring a clear and consistent brand essence.

Volkswagen Human-Centered Technology: German Craftsmanship and Local Innovation Meet Here.

Underpinning every new model is "Volkswagen Human-Centered Technology"—a brand engineering label that integrates German craftsmanship with local innovation, aiming to make the technology intuitive, easy to use, reliable, and able to withstand the test of time.

Volkswagen's "Human-Centered Technologies" drive two key technology areas—Dynamic Mobility and Intelligent Cockpit—through its core Volkswagen Cloud architecture. Dynamic Mobility provides an intelligent, human-like driving experience, integrating advanced driver assistance, AI-enhanced vehicle dynamics control technology, and Volkswagen's decades of expertise in driving control. It achieves more precise and safer enhanced Level 2 driver assistance, intelligent parking assistance, and adaptive driving functions that naturally respond to traffic conditions. Intelligent Cockpit redefines the in-car experience as an extension of people's living space, integrating Volkswagen's expertise in ergonomics, health, and safety, supplemented by AI-driven functions, innovative display concepts, and a user-centric interface.

Driven by China Speed: Volkswagen (China) Technology Co., Ltd. as an Innovation Hub

The core of Volkswagen's "In China, For China" strategy is Volkswagen (China) Technology Co., Ltd., located in Hefei—Volkswagen's largest R&D center outside Germany. With over 3,000 experts and an investment of approximately €3.5 billion, Volkswagen (China) Technology Co., Ltd. integrates comprehensive R&D capabilities, from platforms and architectures to battery systems, software integration, and rigorous vehicle verification. Working closely with joint venture partners, Volkswagen now employs over 7,000 R&D personnel in China, forming one of the brand's largest innovation ecosystems globally. Together, they advance cutting-edge local innovation projects, achieving product launch cycles as short as 24 months.

Joining Hands for a New Journey

Volkswagen is accelerating into a new chapter. At this moment, the brand is delighted to welcome renowned actress Xin Zhilei as its latest brand ambassador – her ambition, authenticity, and confident composure perfectly mirror Volkswagen's journey. This award-winning actress also becomes the first user of Volkswagen's new generation of intelligent connected vehicles. Under the spotlight at the brand's evening gala, she shared her heartfelt appreciation for Volkswagen's latest models. These touching moments together pay tribute to the journey we are about to embark on – rooted in the trust of millions of users and carrying boundless expectations for the future.

Volkswagen, all in the making! With its largest product offensive in history, a clear strategy, and a steadfast commitment to its customers, the brand is turning its grand vision into reality