Volkswagen Fleet Services has launched a new website which is designed to save fleet managers time and money when creating company car policies.
A series of customer focus groups were held in 2011, at which it was made clear that the fleet manager’s role is becoming increasingly complex. With fleet work now impacting on HR, asset management and operations departments, it means that those responsible for company cars are actively looking for guidance and information to help them manage what is likely to be their second most expensive asset after staff.
The findings also demonstrate that no two fleets are the same; however the key requirements of a website are that the content adds value, that it is useful and relevant, and that it contains the right tools to help fleet managers’ day-to-day tasks easier.
One of the new areas featured on the site is ‘Calculators and Tools’ which offers a BIK and P11D tax calculator, Residual Values comparison tool and a BlueMotion Whole Life Cost calculator, coupled with a function allowing Volkswagen models to be evaluated alongside benchmark competitors.
The website has been completely redesigned, and adopts the strapline of Volkswagen’s new fleet advertising campaign, ‘We’re with you all the way’, portraying Volkswagen as the manufacturer which can make your fleet life easier. Being Volkswagen, it also aims to put a smile on the faces of those who visit the site.
Commenting on the launch of the new website, Rob Taylor, Fleet Marketing Manager for Volkswagen Fleet Services, said: ‘We’re delighted to have launched our new fleet website which takes on the same theme and humour as our new ‘We’re with you all the way’ advertising and online campaign. The content and functionality are the results of research with our key fleet customers, and have been designed in response to their open and honest feedback. Fleet managers have an increasingly demanding role, and we hope this will make their lives a little easier.’
Visit the new website at www.volkswagen.co.uk/fleet or for more information contact the Fleet Business Centre on 0800 38 989 38.
A series of customer focus groups were held in 2011, at which it was made clear that the fleet manager’s role is becoming increasingly complex. With fleet work now impacting on HR, asset management and operations departments, it means that those responsible for company cars are actively looking for guidance and information to help them manage what is likely to be their second most expensive asset after staff.
The findings also demonstrate that no two fleets are the same; however the key requirements of a website are that the content adds value, that it is useful and relevant, and that it contains the right tools to help fleet managers’ day-to-day tasks easier.
One of the new areas featured on the site is ‘Calculators and Tools’ which offers a BIK and P11D tax calculator, Residual Values comparison tool and a BlueMotion Whole Life Cost calculator, coupled with a function allowing Volkswagen models to be evaluated alongside benchmark competitors.
The website has been completely redesigned, and adopts the strapline of Volkswagen’s new fleet advertising campaign, ‘We’re with you all the way’, portraying Volkswagen as the manufacturer which can make your fleet life easier. Being Volkswagen, it also aims to put a smile on the faces of those who visit the site.
Commenting on the launch of the new website, Rob Taylor, Fleet Marketing Manager for Volkswagen Fleet Services, said: ‘We’re delighted to have launched our new fleet website which takes on the same theme and humour as our new ‘We’re with you all the way’ advertising and online campaign. The content and functionality are the results of research with our key fleet customers, and have been designed in response to their open and honest feedback. Fleet managers have an increasingly demanding role, and we hope this will make their lives a little easier.’
Visit the new website at www.volkswagen.co.uk/fleet or for more information contact the Fleet Business Centre on 0800 38 989 38.
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