Volkswagen: UX prototype cockpit unveiled at 2021 DEMO WORLD World Innovation Summit, driving future mobility with innovation

Through the public: UX prototype cockpit, Volkswagen demonstrated innovative exploration in the field of " intuitive ease of use " .

Volkswagen meets with innovators from various industries at the 2021 DEMO WORLD World Innovation Summit to exchange and discuss cutting-edge trends and innovation opportunities in China's science and technology.

Volkswagen Passenger Cars brand Chinese vice president, marketing, sales and after-sales department head Gusi Fu said: " Based on ' public before the trip, causing future ' brand strategy, Volkswagen is in full swing in transition, practice ' in China for China ' Commitment to drive future travel with innovation.

[May 27, 2021, Shanghai] With a future-oriented vision, Volkswagen will create a more innovative, intelligent, humane and sustainable travel mode for users. From May 27th to 28th, Volkswagen joined hands with Entrepreneurship to meet 10,000 innovators at the 2021 DEMO WORLD World Innovation Summit, unveiling the UX prototype cockpit. The prototype cockpit was jointly created by Volkswagen and its innovative partners, incorporating the creativity and emerging technologies of the 2019 " Knock Tomorrow " Intuitive Technology Innovation Competition, and creatively listen to and collect young Chinese consumers in the form of digital interaction during the design phase Demand. Gu Sifu, Vice President of Volkswagen Passenger Car Brand China and Head of Marketing, Sales and After-sales Department, said: “For a long time, Volkswagen has continuously promoted industry reform and development with innovative design and technology, and brought intuitive and easy-to-use products to users. smart driving fun experience. " Focus: UX cockpit prototype user insight into the Chinese cooperation innovation in the " 2019 China DEMO CHINA innovation · future Science and Technology Festival " , the Volkswagen brand started " knocking tomorrow " intuition Science Creation competition. As the result of the competition, the public: UX prototype cockpit was officially unveiled at this summit and displayed to the public. Volkswagen joins hands with industry pioneers with deep innovation capabilities—ICONA (Shanghai) Industrial Design Co., Ltd. (ICONA) and Shanghai Pecking Intelligent Technology Co., Ltd. (AMMI), combining the innovative technologies and ideas of the winning start-ups in the competition, and finally Together to build excellence: UX prototype cockpit.

During the research and development process, in order to gain a more in-depth and intuitive understanding of the needs of Chinese consumers, Volkswagen conducted hundreds of online questionnaires, dozens of in-depth consumer interviews, and multiple rounds of targeted user testing and seminars. In addition, Volkswagen and Mango TV have jointly created more than ten episodes of two-line interactive series, which have received more than 180 million views and 42 million interactive participations. Through this creative communication method, the R&D and design team listened to and collected the preferences and feedback of young Chinese consumers for future travel.

Zhong: The UX prototype cockpit incorporates many innovative elements: hidden wheels that subvert the appearance of traditional cars; a 360° surround screen that brings users an immersive experience; using a holographic display that can appear on the OLED steering wheel or on the side screen , Vicky's digital assistant who " accompanies " passengers at any time . In addition, many interiors with environmentally friendly and sustainable materials demonstrate the sustainable design concept of the UX prototype cockpit.

In China, for the Chinese partners work together to jointly promote the development of innovation

, one living in the world's most dynamic and innovative market, Volkswagen is the way of innovation to accelerate forward. On the one hand, it further strengthens local R&D capabilities, and takes the ID. family as the leader to actively explore a user-centric digital ecosystem. On the other hand, Volkswagen is also working with China's innovative pioneers and start-ups to exchange innovative ideas, deepen technical cooperation, and create more possibilities for the future travel life of Chinese consumers.

Volkswagen Passenger Cars brand Chinese vice president, marketing, sales and after-sales department head Gusi Fu said: " Based on ' public before the trip, causing future ' brand strategy, Volkswagen is fully transition we will continue to focus and listen to Chinese consumers sound, practice ' in China, is China ' commitment to innovation-driven future travel.